Strategic Marketing

Recruitment

Program Creation 

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The Challenge

 

This company was rebranding and needed to update its marketing and branding initiatives. They requested that we design new programs and help with strategic marketing initiatives and help to create community awareness with its new services.
 

Objectives

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• Assess website and digital marketing platform

• Improve marketing initiatives including digital marketing

• Create revenue generating programs based on market

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Approach

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• Created competitive research based on office sites and demographics and services

• Created new programs

• Recruited new staff for programs

• Assessed and re-designed website

• Created social media branding strategy and presence

• Created community partnerships and marketing campaigns

• Researched events for promotion

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Results/ Outcomes Achieved

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• Attracted  top talent including staff and specialists

• Implemented new programs causing increase in revenue

• Helped with interactive website re-design and updated digital marketing presence and branding

• Increased customer base by 30% from marketing initiatives

• Brand acknowledged as specialists in their industry

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